Can I use AI to build a website? The AI revolution and SEO reality

Key Takeaways

  • AI website builders aren’t magic: AI tools can help build websites, but they aren’t a complete solution for generating traffic or ensuring success.
  • Understand your needs: Before using AI, know your website’s purpose and whether you want it to attract search engine traffic.
  • SEO requires a human touch: AI can assist with SEO tasks but can’t replace the nuanced understanding and relationship-building needed for effective SEO.
  • Use AI wisely: AI can aid in design inspiration, content generation, and UX optimisation, but human input is essential for the best results.
  • Choose based on goals: AI website builders are best for simple brochure sites; a highly-ranked site requires a mix of AI tools and human expertise.

If it’s too good to be true, it probably is

Using an AI website builder is like those late-night infomercials for exercise machines that promise to give you a six-pack – it can help, but it’s not the complete solution. As the adage goes – if it sounds too good to be true, it probably is. 

Yet, the temptation remains because we humans want quick, easy results. In recent years, we have seen a rise in AI website builders. They promise to build a website and generate traffic with the click of a button. Naturally, this sounds amazing. Who doesn’t want to build a successful online business without much effort? 

Unfortunately, such promises are empty. Building a great website that generates thousands of visitors per month requires a good understanding of search engine optimisation and how websites are built. But that doesn’t mean AI tools can’t be of assistance. In this article, we explain how you can use AI website builders to achieve results.

Can I use AI to build a website?

Yes, you can use AI to build a website and there are several options you can choose from. However, before you invest in such technologies you must ask yourself the following questions:

  • What is the purpose of your website?
  • Do you want your website to generate online traffic via search engines? 
  • Do you want your website to be unique?
  • What specifically do you want help with?

For example, if you run a local health shop that doesn’t sell products online, an AI website builder might be the best option. With a few prompts, you can have a fully functioning website. In essence, your website is like a brochure for your customers.

However, if you have a new health optimisation clinic, situated in a busy city and looking to attract new customers, you will need more than an AI builder.  You can use AI tools to assist in your website creation but you will need to understand how they work. Moreover, you will still need to understand how SEO works to attract more visitors.

What is an AI website builder?

An AI website builder is a tool that uses artificial intelligence to streamline the website creation process. Typically, they are tools that combine a conversational interface like a chatbot with a drag-and-drop editor. This enables you to input your requirements to an AI who then automatically generates a website for you. Consequently, you can make edits to the website that has been generated.

However, this must be differentiated from AI website-building tools. Such AI tools can assist with specific aspects of your website build, including content creation, design suggestions, and code review/enhancement.

Can AI do my SEO?

Unfortunately, not. Some tools like Durable promise to build a website and SEO optimise your website using AI. However, while they might provide some useful insights, they will not help you rank in search engine results.

For the best results, you need to think of AI as an assistant. It can complete tasks like keyword research, meta tag optimisation, technical SEO audits and performance tracking. In short, it provides insights, helping to streamline many aspects of SEO. 

However, thinking AI can do SEO for you is like thinking you will become a world-class runner because you purchased a Garmin. It can help, but it won’t do it for you. This is because:

  • Audience knowledge: An effective SEO content strategy is built using deep insights into your target user base. However, AI tools are not advanced enough today to understand who your ideal users are and the types of searches they make
  • AI content: Mass-produced AI-generated content will harm your search rankings. Google wants insightful content that provides value to users.
  • Relationship building: Acquiring backlinks and networking involves personal outreach and genuine relationship-building.
  • Context and trends: Understanding cultural nuances and shifts in search behaviour needs human insight.
  • Technical optimisation: AI website builder tools may build a website for you but they will not create efficient code. Having a fast website, that is mobile-optimised is a key ranking factor for Google.
  • The future of SEO: Google is integrating AI responses in their search results. Known as AI Overviews, they will take a significant proportion of online traffic. To get featured in AI Overviews you will need unique insights that provide additional knowledge.

How can you use AI to build a website?

There are many different AI website tools. However, which ones you use will depend on your ambitions. For instance, the first suggestion in our list below should be avoided if you want to generate search engine traffic. Whilst it is the most efficient, it doesn’t help SEO. However, the others can be super helpful provided you use them with SEO in mind.

1. Use an AI website builder: Ideal for beginners and people who want a brochure

AI website builders, simplify website construction. However, there are two broad types:

  1. Guided website construction e.g. Wix, Jimdo
  2. All-in-one website, content and SEO builders e.g. Durable, Dorik

Typically, these tools guide you through a questionnaire. The AI will generate a simple website and design based on your answers. Consequently, you will have the basic functionality and aesthetics for you to tailor to your requirements.

How does this help? Let’s imagine you’re opening a weight management clinic. Durable can ask you questions about your target audience (adults struggling with weight loss) and desired features (personalised meal plans, fitness coaching options). Durable then generates a basic website structure with relevant pages like “Our Weight Loss Programs” and “Meet Our Dietitians.”

However, you should only use these tools if you are not interested in obtaining traffic via search engines. They are restrictive and not easy to optimise from a speed perspective. Moreover, their SEO optimisation capabilities may sound exciting but won’t drive results.

2. Get design inspirations: AI website designs for people who need creative input

One of the key challenges all new websites face is determining a design. However, AI website tools like Looka can analyse existing websites and generate design ideas. This makes them great for people who want to brainstorm layout ideas.

For instance, imagine you run a sleep clinic. Looka can also analyse websites known for their calming and reassuring aesthetics. As a result, it can generate design ideas that promote feelings of peace and well-being for your target audience.

However, it’s important to remember, that a great design can sometimes impact SEO best practices. For instance, an over-designed website can impact fast loading times or mobile friendliness. Therefore, it’s important to factor this into your design decision process.

3. An AI website information architecture can help improve navigation

Planning your website’s information architecture can be tough. What pages do you need? Where should they be placed? The answer to these questions can impact your build and SEO strategy.

However, AI can help in two different ways:

  • Ask a tool like ChatGPT to create an information architecture based on your requirements
  • Find a website you like and think is easy to navigate. Ask Gemini to analyse the website information architecture 

4. Find an AI website layout: For people who have a strong idea of what they want

Do you have a website design in mind? AI tools like Visily allow you to upload sketches or reference existing websites. The AI then generates layouts that mimic the style, translating your vision into a digital blueprint. However, keep in mind that SEO best practices like internal linking will need to be integrated later.

5. Use AI-generated code and plugins: For advanced users

Tools like CodeWP can generate code snippets or plugins for WordPress-based websites through a chatbot interface. This makes it an ideal choice for websites that want an advanced feature that is not readily available.

For instance, imagine you sell at-home gut health tests. You may decide you want to have interactive features on your website. Not only do they provide a good user experience, but they can also attract backlinks for your SEO strategy. Therefore, using CodeWP you can create a gut health score tool based on a questionnaire and your own data sets. This can help you generate a lot more traffic and customers as people come to your website to use the tool.

Moreover, you can use tools like ChatGPT 4 to create website code to generate webpages. However, this still requires a good technical understanding and the ability to understand code.

How can I improve my website with AI?

Once you have a website you must optimise it. Again, there are different AI tools that you can use. However, when and how you use them will depend on where you are in your journey.

1. Use AI as an assistant to create content

Using AI to generate content at mass violates Google’s spam policies. However, using AI to assist your content creation process is not. Therefore, you can use AI to:

  • Generate content ideas
  • Research topics
  • Create content structures
  • Create content drafts based on your unique insights

For instance, a health optimisation clinic may use AI to generate product descriptions for their supplements or help craft an article about the benefits of NMN for longevity. However, they will need to make sure they check their content for accuracy, ensure they add unique insights and optimise for their brand voice. Failure to do so will harm their SEO strategy.

2. Use AI website tools for UX optimisation

A website’s success relies heavily on user experience. Moreover, it forms a key part of SEO and how well you rank on search engines. If you have existing web traffic, you can use AI tools like Hotjar to analyse user behaviour patterns on your website and suggest improvements.

For instance, imagine you have an online mental health app. Using Hotjar you can record what your customers are looking at and where and when they leave your website. You may discover that your users leave your website after encountering a confusing pricing table. Hotjar’s heatmaps can pinpoint exactly where users click away, allowing you to redesign the pricing table for better clarity and potentially convert more visitors into paying customers. 

By identifying and addressing UX pain points with AI tools, you can ensure your website offers a smooth and engaging experience, ultimately improving SEO ranking, user satisfaction, and conversions.

3. AI for website structure

Your website can quickly become disorganised once you start creating content. Small details like internal and broken links and meta tags are important for SEO. Thankfully there are AI website tools that can help.

For instance, a sports apparel company may use Semrush to optimise their internal linking strategy to ensure smooth navigation between its t-shirt product pages and articles about clothes to keep you cool in hot weather.  

Should I use AI website builders?

The decision to use AI website builders will depend on your objectives. Unfortunately, there are no AI website tools that can automatically generate a website and help you rank highly in search results. Therefore, such quick out-of-the-box solutions is best for people who are looking for a simple website that acts as a de facto brochure. 

To build an effective website that ranks highly requires a variety of different skills. You will need a website that is built efficiently for speed and is SEO-optimised. Moreover, how you SEO optimise your website will depend on your niche. That’s why here at Antlerzz we are a specialist digital marketing agency for health brands. It enables us to be laser-focused and provide deeper insights. This is something you need to consider if you choose to use SEO services.

Ultimately, the choice is yours: a pre-built brochure delivered fast, or a website that drives traffic helping you attract and retain new customers.

The best AI website builder for you depends on what you are going to use it for

Frequently asked questions

Which AI can build a website?

There are many different AI tools that you can use to build a website. However, if you are looking for an all-in-one AI website builder you should consider:

Each platform has its strengths and weaknesses. Research these options and others to find the best fit for your needs and budget.

Can AI write code for a website?

AI can’t write complex website code. So, you will not find a tool that can write efficient code for an entire website. Most website builders carry a lot of code which can slow websites down. This is because they are designed to meet the needs of many people rather than just one.

However, some tools can generate basic code snippets or translate your design choices into code. This can be helpful for simple websites, but intricate functionality or highly customised websites with specific SEO needs will still require expertise.

Can I use AI instead of web developers and SEO experts?

No, you cannot. While AI can handle the heavy lifting of generating layouts and content, it lacks the strategic thinking and in-depth SEO knowledge required for a successful website. AI should be considered an assistant, rather than a replacement for expertise. However, if you know what you are doing, you can leverage AI to build a strong foundation for a website that ranks highly in search results.

Can AI build a WordPress website?

AI can’t directly build a WordPress website in the traditional sense of writing code and populating it with content. However, AI tools can be helpful throughout the website-building process on WordPress, especially for those who lack coding experience.

Can you build a website for free Using AI?

Absolutely. Most AI builders offer a free option. However, these options are often limited in design and you will not be able to add your domain. 

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