How to humanise ChatGPT content

Key Takeaways

  • SEO shift: Search engines like Google are cracking down on AI content. However, that doesn’t mean you can’t use AI tools.
  • Humanise AI content: AI content lacks depth and unique insights; humanise ChatGPT content and add value to rank well on Google.
  • Humanising strategies: Use persona prompts, personal anecdotes, unique facts, and varied writing styles to make AI content engaging.
  • AI limitations: ChatGPT is a helpful tool but needs human oversight for accuracy and creativity.
  • Value over detection: Prioritise valuable content for users over avoiding AI detection; genuine human input is crucial.

AI content will harm your search rankings but the use of AI is allowed

Did you know creating mass-produced AI content will harm your search rankings? Well, it shouldn’t be a surprise. It’s like when you start talking to the chatbot on your doctor’s website, hoping for clear advice. Yet, 35 minutes later, you have random links and become increasingly desperate to talk to a human. It’s an expert we want, not a robot! It’s the same with content marketing. So, if you use AI you need to humanise your ChatGPT content!

Why is this important? In 2022, Google launched its helpful content system. The system forms a key part of Google’s ranking systems and analyses various signals to see if your content adds value. However, ChatGPT content is often generic and lacks depth. AI tools are designed to aggregate lots of information and provide a standard response. Yet, that doesn’t help humans because it lacks unique insights. 

Moreover, it does not help Google to achieve its objectives. Google has started integrating AI responses into their search engines, impacting traditional search results. Known as Google AI Overviews, providing unique, human-like responses will be critical to get featured in them.  This will see standard SEO practices like backlink building diminish in importance, meaning new strategies will be needed. After all, AI needs new information to keep improving.

Yet, that doesn’t mean you can’t use AI tools like ChatGPT to help you create content. Google policies state that “not all use of automation, including AI generation, is spam.” Instead, your focus should be on creating quality content, whose primary purpose is for humans rather than search rankings. So, how do you humanise ChatGPT content, to ensure you do not violate Google’s spam policies?

Can ChatGPT 4 humanise text?

No, not completely. This is another reason why it’s important not to completely rely on AI tools to write content for you. Just think about it. If ChatGPT can write everything for you, what value are you providing? Why would anyone want to visit your website and buy your products or services if AI can give them the same advice? 

That said, ChatGPT 4 is a major advancement on the free version – ChatGPT 3.5. It promises to provide more human-like text, with a better grasp of context and the ability to mimic human communication. Yet, it’s not perfect. It still struggles with things like humour or complex emotions. Critically, it doesn’t know everything you do about your niche or brand.

So, you will need to humanise your ChatGPT content before publishing it if you want to rank well in search engines.

How to tell ChatGPT to write like a human

Whilst mass producing AI content is against Google’s guidelines, we recognise the use of AI content tools is going nowhere. Therefore, we must understand how to leverage them ethically.

Humanising your ChatGPT content is part of the solution and forms a part of a wider process to avoid AI detection and infringing Google’s spam policies. This requires a mix of different prompts, editing your content and ensuring you add new insights. In the following steps, we outline how you can make your AI content more human-like.

1. People want to hear from people. So, use persona prompts

When humanising your ChatGPT content you must maintain your brand voice. After all, people buy from people and 71% of people only buy from brands they trust. If the content you produce sounds the same as everyone else’s, how can you hope to position yourself as a trusted expert?

For instance, imagine your website sells heart rate monitors and you want to create an article about using them for HIIT workouts. A generic ChatGPT article will likely be sterile and impersonal explaining the basic principles of HIIT and heart rate monitoring with no real connection to the reader’s experience.

However, using persona prompts you can outline how your customers have been impacted or the insights you have seen. To achieve this, you can use persona prompts to humanise your ChatGPT content by:

  • Explaining your brand voice: Tell ChatGPT your desired brand voice (e.g., encouraging, authoritative, funny) to personalise content.
  • Providing examples: Provide ChatGPT with writing samples from your company that you are proud of. This allows it to mimic your tone, vocabulary, and writing style, adding a human touch.

However, ChatGPT will still make mistakes and often fails to mimic your brand voice correctly. Therefore, you will need to review your content and make sure it is accurate.

2. Outline your ideas and thoughts 

Imagine, you sell running shoes. You have worked hard on creating a shoe that is unique and offers road runners, features they can’t get at big companies like Nike or Adidas. How will ChatGPT know what your USP is?

AI models use existing content to generate responses. So, without offering your ideas and thoughts, your content will resemble what already exists. From an SEO perspective, this won’t work as your content will be competing against established brands with high authority.

So, before creating an article, give ChatGPT your thoughts and insights to help humanise your content.

3. Personalised experiences are critical

According to research, 57% of customers will buy from a company if they feel a connection with them and 76% would prefer to buy from them over a competitor. Yet, ChatGPT like all AI models lack personal experiences. So, how can you expect your target customers to feel a connection with you? It’s like trying to be friends with a chatbot – it might have knowledge but it’s not exactly empathetic!  

So, add personal anecdotes to your ChatGPT prompts. For instance, a health clinic may choose to ask ChatGPT to add stories about the founder’s mission or how one of their patients overcame an illness. 

4. Humanise your ChatGPT content by avoiding repetition and using complexity prompts 

AI models, like those used by ChatGPT, can often become repetitive. Not only is it boring, but it also screams AI content. For instance, avoid words and phrases like:

  • In the digital realm
  • In conclusion
  • Landscape
  • Illustrious
  • Unwavering

So, you will need to make sure your content is more humanised. Therefore, use complexity prompts. Instruct ChatGPT to:

  • Spice up its sentences and swap out overused words with synonyms. This pushes ChatGPT to add fresh language.
  • Use sentence variations – this includes sentence and paragraph lengths 

5. Add facts and statistics to humanise your ChatGPT content further

Imagine your website provides weight loss coaching. One of the hot topics of recent years is Ozempic – a weight loss miracle jab. You are concerned about people rushing to use it without understanding the side effects but ChatGPT fails to articulate the problem. What better way than to use your data and explain only 17% of people care?

These are unique insights that only your company has. It adds value to your customers and Google’s search engines. Moreover, this can expand to any specific details, figures, and statistics that demonstrate your knowledge. This not only enhances the accuracy of your content but also strengthens its authority in the eyes of search engines and readers alike.

6. Remove unnecessary information

Let’s face it. ChatGPT loves to add its unique flowery language. However, rather than sounding like Shakespeare it resembles a 12-year-old who has swallowed a thesaurus, trying hard to impress. So, don’t rely on it to be exciting or creative. Instead, focus on the facts.

For most articles, gathering and organising facts takes a significant amount of time. So, use ChatGPT to do that. However, you can then add your unique writing style around this structure to humanise your ChatGPT content.

7. Who is your audience?

To humanise your content, you need to know who your audience is. For instance, if you are selling continuous glucose monitors (CGM) for health optimisation, your content needs to be focused on people wanting to improve their health rather than diabetics. Yet, asking ChatGPT to write an article about the importance of CGMs will unlikely get the right tone or targeting.

Therefore, perform a psychographic analysis of your target customers. This analyses who they are and their belief systems. With this information, you can give it to ChatGPT to provide a better response. 

8. If you want human-like ChatGPT content – you need to be specific

I love sports and constantly make references to TV shows and music. Yet, ChatGPT doesn’t have a clue that’s who I am or what I like. As a result, using open-ended prompts like “write an engaging article about zone 2 running” won’t help. Instead, you will need to be more specific.

Therefore, ask ChatGPT to use references to lyrics from Britney Spears or TV shows like Friends. It won’t be perfect so you might need a few attempts.

9. If it fails the first time try again. ChatGPT takes time to learn what you want

Like all large language models, ChatGPT learns by using data. This includes the information you give it. Therefore, you will need to be patient and critique its responses. So, if you don’t like a specific sentence or paragraph ask it to change it. Moreover, give it examples of things it could say. More insights will help you to humanise your ChatGPT content.

To humanise ChatGPT content you can get help from automatic tools

Are there any tools that can automatically humanise my ChatGPT content?

Yes, some tools can humanise your content, although we would not recommend relying on them. This is because your goal shouldn’t be to avoid AI detection but rather provide value to your users. Without offering unique insights you are not going to increase your search visibility over the long term. Google is cracking down on mass-produced AI content because they want new insights. Therefore, humanising generic ChatGPT content won’t help.

Moreover, many of the tools that humanise your content are designed to avoid detection in publicly available AI content detector tools. Yet our research found they are correct only 66% of the time. So, they are not very good and do not give a clear indication that they will pass Google’s more advanced AI machines.

Remember, don’t take shortcuts. You can try and humanise your ChatGPT content but it won’t always work.

For all the advancements in AI content driven by tools like ChatGPT, it’s still not perfect. It’s simply not a click-of-the-button magic trick that will see your website generating thousands of new visitors in traffic. Moreover, the best content marketing strategies still require great content creators. 

However, ChatGPT is a great assistant and can help you reduce the time it takes to analyse information and create a basic article draft. Yet, it’s unlikely to be perfect. Therefore, you will inevitably need to take the time to add your insights and do some editing yourself. That is the only sure way to humanise your ChatGPT content.


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