Swiss biotech startup KetoSwiss has secured $4.8 million in total funding through its pre-series A round. This is an exciting time for the company. But they know that getting funding is just the start of their journey. Like many fellow biotech startups, they must continue to raise their profile. This is to engage potential future investors and the wider public. As a healthcare marketing firm, we explore the importance of SEO for biotech startups. Moreover, we investigate how KetoSwiss can leverage SEO to improve their online visibility and reach their target audience.
Fighting age-related diseases
KetoSwiss is developing brain-focused pharmaceuticals and nutraceuticals that target migraines, brain ageing, and neurodegenerative diseases like Alzheimer’s. Their products combine a brain-energising ketone body with essential micronutrients. Ketone bodies are molecules that our body can use for energy when it doesn’t have enough glucose. The funding will support research, clinical development, and the US launch of KetoSwiss’ migraine product. This is a major milestone for the company, and they are eager to share their story with the world. This is where having a great startup biotech SEO strategy will be needed.
What is SEO for biotech startups?
SEO stands for search engine optimisation. It is the process of optimising a website or web page so that it ranks higher in search engine results pages (SERPs). You can achieve this by incorporating relevant keywords throughout the website, crafting high-quality content, and establishing backlinks from other websites. Yet for biotech’s an SEO strategy will also need to consider user mindset more deeply. After all, people are unlikely to be searching for scientific terms at high volume.
Why is SEO important for biotech startups?
SEO for biotech startups is important because it can help them to:
- Increase their online visibility: When a website ranks higher in SERPs, it is more likely to be seen by potential investors, customers, and partners.
- Generate more traffic: Higher search engine rankings can lead to more traffic to a website, which can lead to more leads and sales.
- Build trust and credibility: When a website appears high in SERPs, it is seen as being more trustworthy and credible by potential visitors.
What SEO for biotech startup strategies can KetoSwiss adopt?
As a healthcare marketing firm, we know that science-led organisations can sometimes fall into the trap of leading with science rather than the user benefits. However, KetoSwiss does a good job of creating content that could engage and delight its audience. Their blog covers a wide range of topics related to their subject matter expertise, which is not directly related to their research. For example, their article about low carb vs low-fat diets could attract an audience not necessarily looking for biotech research. This is a great biotech SEO strategy as it generates wider awareness.
Yet, their SEO strategy could be improved as they fall into some common traps. SEO for biotech startups can be powerful if used properly. KetoSwiss could improve its online visibility by optimising for low-competition long-tail keywords. For example, an article about ApoE4s and your genetics is unlikely to get many visitors, even though there are approx. 4.5k searches per month for ApoE4 in the US alone. Fantastic, you may think. That’s a lot of visitors. Yes, it is. If you are at the top of search results. Yet, this term is very broad and has high competition as search engines will rank medical websites and Wikipedia more highly, as they carry greater “trust”. As a biotech start-up, it is not likely you will be able to outcompete these websites, as your website carries less trust. In short, you need a more targeted biotech startup SEO strategy.
Using longtail keywords to drive SEO strategy
A better approach would be to focus on long-tail keywords with lower search volume but less competition. This is important when you have a new website as you need to build authority before you can compete for the high-competition keywords. For example, the keyword “diet for ApoE4” has a significantly lower search volume (approx.200 searches per month in the US) but much lower competition to rank at the top of search results. This means that KetoSwiss could potentially reach more visitors by optimising its content for this keyword. If KetoSwiss follow the same process multiple times, that’s many more visitors who can be made aware of their work and brand.
By following these tips, KetoSwiss can improve its online visibility and raise its profile among potential investors and the wider public. SEO for biotech startups is a powerful tool, that is often underutilised. This can help KetoSwiss to achieve its mission of developing innovative treatments for brain diseases.