Search Optimisation

15-step guide to building an advanced content marketing strategy using AI

15-step guide to building an advanced content marketing strategy using AI

What’s the ROI on that!? Sniggers the try-hard who always tries to sound insightful. This is a common problem for anyone who has decided to mention content marketing as a way to grow in a corporate meeting. Such is the scepticism anyone would think you have just suggested forming an NSYNC tribute band to attract new clients…

Why artificial intelligence search engines won’t replace Google

Why artificial intelligence search engines won’t replace Google

AI and marketing gurus are shouting from the rooftops how new AI search engines will destroy Google and the SEO business. Yet, their argument is flawed. It fails to understand the commercial or technical realities of the search engine industry. The world of search is moving faster than it has since then the end of the 1990s. However, questions remain as to what AI search engines will look like and what will be their true impact.

AI and SEO: How AI is going to change SEO and what you need to do to be ready

AI and SEO: How AI is going to change SEO and what you need to do to be ready

AI is reshaping SEO as we know it. Gartner predicts a 25% decline in traditional search engine volume by 2026, with platforms like Gemini and ChatGPT leading the charge. Whilst the search engine market will be impacted, it wont be in the ways people think. As AI evolves, quality content will become more important then ever. We explore, what this all means for the industry, cutting through the noise and doomsday predictions. SEO professionals must adapt, leveraging AI’s capabilities to enhance user experience while prioritizing authority and relevance. Mastering AI-driven SEO is key to staying ahead of the curve.

SEO for Biotech Startups: A Lesson from KetoSwiss

SEO for Biotech Startups: A Lesson from KetoSwiss

Swiss biotech startup KetoSwiss has secured $4.8 million in total funding through its pre-series A round. Like many fellow biotech startups, they will need to continue to raise their profile and engage potential future investors and the wider public. This is were SEO plays an important role.

An alternative approach to the future of biotech: The journey to visibility for a new start-up

An alternative approach to the future of biotech: The journey to visibility for a new start-up

NG Bio is disrupting the traditional biotech/investment model by bringing a team of experts to work alongside organisations to help them scale. However, to be successful, it is critical that people hear about them and the organisations they work with. After all, the more visible an organisation is, the more valuable it is. Discover what NG Bio are doing to build trust and improve their online marketing visibility.

How targeting audiences using psychographic profiles should be done ethically

How targeting audiences using psychographic profiles should be done ethically

The last 10 years have seen an explosion in the use of data. What was once the preserve of academic institutions, laboratories and bookmakers, is now everywhere. For every good news story, there has been controversy. From alleged political hijacking of election campaigns to growing mistrust of marketing with social media, organisations need to ask themselves how they should be leveraging data. Ethical health brands need to take a lead

Segmentation of the market: Why your customers are not who you think they are.

Segmentation of the market: Why your customers are not who you think they are.

In an age of growing competition across the digital ecosystem, understanding the target user and your audience is becoming increasingly more important for organisations. Most organisations fail when building user personas. It’s not “what” people are that is important. It’s understanding the audience’s “why” that is crucial to understand.