The Dangers of ChatGPTs Business Model and Why the SEO Industry Should Care

Key takeaways

  • ChatGPT’s business model raises concerns: Partnerships with major tech and media companies could lead to biased information and reduced information equality.
  • Impact on the SEO industry: SEO will need to adapt as AI tools like ChatGPT draw searches away from traditional search engines, potentially favouring partner content.
  • Threat to trust and innovation: Biased information could hinder knowledge sharing, innovation, and exacerbate issues like health inequality, eroding trust in AI tools.
  • Need for transparency: To prevent these risks, companies like ChatGPT must provide transparency about their content selection and weighting guidelines within AI models.

ChatGPT’s business model is growth through partnerships

In 20 years, the launch of ChatGPT in November 2022 will be regarded with the same significance as the launches of Google or Facebook. A transformative moment, that changed humanity. However, there is a problem. ChatGPT’s business model raises concerns for information equality.

Open AI, the brand behind ChatGPT, has become a leading force in artificial intelligence research and development. Launched in 2015 by Elon Musk and Sam Altman, the company has been steadily building an impressive network of partners.

This partner network includes several deals with tech and media bemouths. To put the impressive nature of ChatGPT’s business model into context, Open AI built partnerships with companies including Apple, Vox Media, The Atlantic, and the World Association of Newspapers and News Publishers all in the space of one month in 2024.

While these partnerships undoubtedly hold promise for advancements in AI, the underlying business model raises concerns about fairness, competition, and the future of information access and SEO.

Chat GPT’s business model raising concerns

As AI disrupts the search industry, how we access information is fundamentally changing. Tools like Google’s AI overviews might reduce traditional search traffic by 15-30%, but they won’t prevent content discovery. Instead, SEO will simply evolve.

However, a more concerning issue lies with potential information bias. ChatGPT’s business model, particularly its partnerships (like Google’s with Reddit), raises concerns. Could these partnerships influence what information users see?

First, content from partner organisations might be prioritised in ChatGPT’s results, giving them undue influence. This creates a situation where users might be unknowingly exposed to a biased perspective.

Second, partner brands might also contribute data for training ChatGPT. This creates a feedback loop where information aligned with their interests is favoured. Over time, this could limit the diversity of presented information and shape ChatGPT’s responses in a way that aligns with those partner interests.

In short, we could end up with a lack of neutrality leading to a chilling effect on independent journalism and expert diverse voices.

SEOs need to pay attention

AI will not make the SEO industry redundant. While how SEO works will change, AI needs new information and data to continue developing. Therefore, it’s in the interest of companies like Google to continue rewarding content creators. Therefore, SEOs will need to adapt.

However, chatbots like ChatGPT will attract many searches away from traditional search engines. In particular informational searches are likely to be conducted within chatbots, meaning ChatGPT’s business model must be considered.

In the future, SEOs will need to optimise for ChatGPT to ensure their content is visible. Yet, if these partnerships see some content favoured – not because of it quality but rather because of ChatGPT’s business model, that becomes a problem. Moreover, this issue will be compounded further if AI search engines like Perplexity AI continue to aggregate information without crediting creators.

Can ChatGPT business model lead to loss in trust and inovation

Will ChatGPT’s business model cause a loss of trust and innovation?

However, the dangers of ChatGPT’s business model extend far beyond just stifling competition between businesses. A lack of diverse information can impact knowledge sharing, leading to a reduction in innovation. Groundbreaking discoveries could become much harder to come by. 

Moreover, if AI tools prioritise some information over others, it could impact human health. We are already facing challenges with health equality. Generally, the wealthier you are, the more likely you are to have access to the best health information.

Consequently, many people rely on information being readily available to bridge that gap. This is why understanding SEO and digital marketing is so important. The more visible good information is the better the outcomes.

As a result, we face the prospect of an erosion of trust, hindering the full potential of AI to become a force for progress in our society.

Will these issues materialise?

It’s a strong possibility that none of these issues ever materialise. Tech companies are constantly developing partnerships to enhance their data models and their capabilities. As a result, these partnerships may lead to better information.

However, ChatGPT’s business model must be scrutinised. As with the tech giants before them, it’s too easy to assume there are no risks. After all, Facebook was just a social platform to share cat pictures with your friends. Fast forward 20 years and it understands who you are better than your mother. 

Therefore, we need more transparency from companies like ChatGPT. We need to see open communication on their guidelines for content selection and weighting within AI models. If we don’t, ChatGPT’s business model may do more than just impact the future of search. 

2 Comments

  1. email temp

    I just wanted to express my gratitude for the valuable insights you provide through your blog. Your expertise shines through in every word, and I’m grateful for the opportunity to learn from you.

    Reply
    • Antlerzz

      Thank you for your nice comment. What is your thoughts on the partnerships?

      Reply

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