Surprising health marketing insights

Data insight and analytics for health brands

Oh no… not another corporate blog! Don’t worry ours are hilarious (at least some of them like why people love their cats more than their families). We use our health marketing data insights and analytics to analyse what’s happening in the industry and how companies can improve their online visibility. Take a look and let us know your thoughts (Just don’t hurt our feelings – please)




The reason PR is not enough to significantly improve website visibility in search results

Many health companies employ PR strategies to create a buzz around their offerings, a savvy approach that undoubtedly generates short-term awareness. However, relying solely on PR is insufficient for consistently drawing organic traffic to your mission and improving website visibility in search results.

How Digital marketing for investment firms can help longevity investors escalate their business

The global Longevity Economy reached £17 trillion in 2019 and is projected to reach £27 trillion by 2026. Investors are keen to tap into this rapid growth, but there’s a significant challenge at play. Many investors are adhering to traditional investment approaches and missing out on massive opportunities by neglecting digital marketing for investment firms.

How to leverage healthcare marketing services to foster trust in the future of healthcare

The future of healthcare holds exhilarating promises. The approaching transformation could become a revolutionary era for humankind, and the role healthcare marketing services play in bringing this to fruition cannot be overstated.

The benefits of content marketing and how it can help transform the present healthcare system

There is an urgent need for a shift in the current healthcare system. One way of addressing this issue might be surprising. This article will illustrate the benefits of content marketing and how influencer marketing can significantly contribute to bringing about a significant shift.

SEO for Biotech Startups: A Lesson from KetoSwiss

Swiss biotech startup KetoSwiss has secured $4.8 million in total funding through its pre-series A round. Like many fellow biotech startups, they will need to continue to raise their profile and engage potential future investors and the wider public. This is were SEO plays an important role.

How this groundbreaking longevity company simplifies science and uses digital marketing to drive age reversal

Many science-led companies struggle to be seen online as they are leading with their research appealing to the research community instead of the end consumer. NOVOS labs are different. They place geroscience at the core of its products, but market it in a simple way.

Could these famous business strategists, change the future of healthcare through their non-profit? The marketing challenges that need to be overcome

“Survival rates for chronic conditions across all developed countries are inconsistent”, Ben argues. He leans forward. He is intent on explaining why he does what he does. This is not a job. It is a mission.

Innovative biotech using light to fight cancer. Why a carefully planned marketing strategy is key to building trust

In 2016, following years of research into the development of new drug species in skin cells, Carrie decided to set up LightOx. The company is on a mission to fight mouth-cancer using many of the chemicals previously developed in her research.

From start-up to global leader: How ORCHA is driving the ethical healthcare agenda through mission driven marketing

80% of health apps were unsafe and medical device regulations were inadequate. It was clear something needed to change. Somebody needed to ensure that digital health could reach its potential safely and drive the ethical healthcare agenda. Read the interview with Liz, Founder and CEO of ORCHA.

What we can learn about branding from an Olympian: Uncovering the mindset of a champion

What is branding in marketing? We interview Stephen McCain, former Olympian to explore his mindset and what we can learn about marketing and branding from a man who has reached heights very few ever will. As it turned out, there was a lot to learn…