Surprising health marketing insights

Many health companies employ PR strategies to create a buzz around their offerings, a savvy approach that undoubtedly generates short-term awareness. However, relying solely on PR is insufficient for consistently drawing organic traffic to your mission and improving website visibility in search results.

The global Longevity Economy reached £17 trillion in 2019 and is projected to reach £27 trillion by 2026. Investors are keen to tap into this rapid growth, but there’s a significant challenge at play. Many investors are adhering to traditional investment approaches and missing out on massive opportunities by neglecting digital marketing for investment firms.

The future of healthcare holds exhilarating promises. The approaching transformation could become a revolutionary era for humankind, and the role healthcare marketing services play in bringing this to fruition cannot be overstated.

There is an urgent need for a shift in the current healthcare system. One way of addressing this issue might be surprising. This article will illustrate the benefits of content marketing and how influencer marketing can significantly contribute to bringing about a significant shift.

Swiss biotech startup KetoSwiss has secured $4.8 million in total funding through its pre-series A round. Like many fellow biotech startups, they will need to continue to raise their profile and engage potential future investors and the wider public. This is were SEO plays an important role.

Many science-led companies struggle to be seen online as they are leading with their research appealing to the research community instead of the end consumer. NOVOS labs are different. They place geroscience at the core of its products, but market it in a simple way.

“Survival rates for chronic conditions across all developed countries are inconsistent”, Ben argues. He leans forward. He is intent on explaining why he does what he does. This is not a job. It is a mission.

In 2016, following years of research into the development of new drug species in skin cells, Carrie decided to set up LightOx. The company is on a mission to fight mouth-cancer using many of the chemicals previously developed in her research.

80% of health apps were unsafe and medical device regulations were inadequate. It was clear something needed to change. Somebody needed to ensure that digital health could reach its potential safely and drive the ethical healthcare agenda. Read the interview with Liz, Founder and CEO of ORCHA.

What is branding in marketing? We interview Stephen McCain, former Olympian to explore his mindset and what we can learn about marketing and branding from a man who has reached heights very few ever will. As it turned out, there was a lot to learn…