Google data insights suggest people want their cats to outlive their family.

Why data insights without analysis can draw the wrong conclusions about ageing reversal

Despite their apparent arrogance and their dismissive attitudes, humans still love cats. They make movies about them, treat them like family members and apparently love them so much they would rather they live longer than their husbands. Well, that is one interpretation of ageing reversal data if you don’t analyse it through cognitive science.

Shocked that anyone would be more concerned with the ageing reversal of their cats than their family

Are people really more concerned about the ageing reversal of their cats than their husbands?

Google data insights show “increase longevity” only has 40 searches in the UK per month. In contrast, the “average lifespan for a cat” attracts 4400 searches per month. Therefore it would appear that only 40 people in the UK out of 67m want themselves or their loved ones to live longer than their cats. Given I perform 39 searches a month for “increase longevity”, 40 searches per month is nothing. If we are being generous, we may conclude the 1300 people searching “average lifespan of a human” per month are also interested in ageing reversal. However, we can’t be sure. Are they just wondering how long they need to stay married?

Cant believe their are so many ageing reversal related searches per month!

Even this cat is surprised that there are so many cat longevity-related searches per month

A cognitive analysis of ageing reversal

Without analysing the human mindset, data could provide the wrong conclusions. That is why Antlerzz analyses all our data through the lenses of cognitive science, commercial insight and technical analysis. Analysing data through the lens of cognitive science helps us identify the reasons for human behaviour. Therefore, it is possible to provide targeted interventions to improve our client’s visibility across their digital ecosystem. Cats have a short lifespan in comparison to a human. That might be why they search how long cats are likely to live. People might fear losing their cats. When this happens, the fear pathways short-circuit the more rational parts of the brain. Our amygdala will then alert our nervous system.

It's not good news for cats. Most people would not prefer their cats to outlive their husbands. Well, not everyone

This cat just found out it has a shorter lifespan than its owner

Analysis through an industry lens shows people do care about ageing reversal

The data is not a sign of people not caring about ageing reversal. Instead, it might mean they have more immediate fears. We can see this by the search term “what are symptoms high blood pressure” getting an astonishing 60.5k searches per month. People are concerned about ageing reversal and longevity. However, people are more concerned about immediate risks and specific causes. For companies focused on ageing reversal research, it is essential to consider the benefits of their work to ensure they target people more effectively.

Unfortunately for this cat, humans do not love their cats more than their families

People are not more concerned about their cats than their families, but they certainly have some interesting longevity-related questions. Here are some highlights

What is the “average lifespan for a cat” 4400 Searches per month

Approximately 15 years. Unfortunately, life expectancy data is limited and not specifically insightful. Despite being experts on the digital ecosystem, even we struggled to get an answer. Different sources provided answers between 13 years and 20 years. In better news, the oldest cat ever lived was called Crème Puff. Puffs owner Jake Perry also owned another cat. The other cat is the 6th oldest cat ever. He said the key to Puff’s longevity was a daily diet of “dry commercial cat food, a home-cooked breakfast of eggs, turkey bacon, broccoli, coffee with cream, and—every two days—about an eyedropper full of red wine to “circulate the arteries”.

Poor Crème Puff may hold the record, but she had to live for 38 years with that name! Guess it goes to show even for a cat, a longevity diet is essential.

What is the “average lifespan for a dog” 1300 Searches per month

First cats, now dogs? Do humans have nothing better to search for when it comes to ageing reversal and longevity? The average lifespan of a dog depends on the breed and can range from 6 to 15 years.

“Transhuman” 6600 Searches per month

Hmm…Finally, something with more searches than the ageing reversal of a cat! As many as 6600 people are interested in being advanced humans with powers. I think they have perhaps watched too many Marvel films…

“Live slowly” 880 searches per month

Yes, that’s one option, or you could live longer… If you want to live slowly, I recommend watching Titanic. That’s 3 hours I will never get back. Thanks, Leo!

I’m getting high blood pressure just waiting for you to answer…

“What are symptoms high blood pressure?” 60.5k searches per month

We are a digital agency, not a doctor’s surgery! According to WebMD, symptoms of high blood pressure include vision problems, irregular heartbeats, severe headaches and fatigue. However, please call your doctor immediately if you are concerned and stop being a Google doctor! 

“what does nootropics mean?” 390 searches per month

If you follow health influencers on Instagram, we would forgive you for believing everyone is using nootropics. They appear to be the new “fashion”, something the hipsters of East London seem to be severely lacking (when did 90’s clothes become cool again? It wasn’t even fashionable the first time!). However, what are nootropics?

Nootropics are a type of peptide used to improve brain function. Consequently, advocates claim it can improve memory, creativity and attention. Peptides are a string of amino acids that your body uses to help your cells communicate. They are like a marriage counsellor for your cells. As you age, your cells fail to communicate as effectively. Therefore peptides are being pushed as a possible ageing reversal hack. However, before you buy any nootropics, talk to a doctor. Most of the evidence is from mice studies. Furthermore, scientists are concerned about the long-term effects.

If you want to know more about our insights and the reports we provide, please feel free to reach out to us at or follow us on Instagram @antlerzz_longevity


Submit a Comment

Your email address will not be published. Required fields are marked *