How to use AI to get backlinks?

Key Takeaways

  • AI’s role in backlink acquisition: AI for backlinks can improve your strategies by identifying opportunities, building relationships, and outreach, but cannot automate the entire process effectively.
  • Risks of AI-generated backlinks: Automated AI backlink generators violate Google’s policies and produce low-quality links that harm search rankings.
  • AI tools for backlink strategy: Tools like SEMrush and SmartWriter help identify and pursue high-quality backlink opportunities and streamline outreach.
  • Caution against excessive link exchanges: AI tools for matching backlinks can violate Google’s policies if used excessively, risking penalties.
  • Future of AI in SEO: Google’s improving AI will reduce the significance of backlinks, focusing more on content quality and unique insights. Fully automated AI backlink tools are unlikely to be effective in the future.

From the bubble to AI hype

The late ’90s brimmed with opportunity. Investors pursued early internet startups like a teenage boy chasing his first crush. In 1999, the Nasdaq index soared by 86%, as everyone rushed to build an internet business. The allure was irresistible: making money seemed easy without the need for a physical store. A simple website could attract hundreds of thousands of eager customers. However, by 2000, the bubble burst. Today, a similar phenomenon fuels the race to use AI for backlinks.

While backlinks for SEO are no longer as important as they once were, they are still needed for a website to rank highly in search results. Yet, building backlinks is tough. It takes time, effort and a lot of relationship-building. Hence a growing demand for AI backlinks.

However, just as creating any old website wasn’t a guaranteed path to success in the late ’90s, AI isn’t a silver bullet solution for obtaining backlinks today. While AI can be a powerful tool in your backlink strategy, it still demands significant effort. Understanding the various AI tools available and how they can assist is crucial for achieving success.

AI for backlinks can be helpful

Using AI for backlinks is a broad category. The main goal is to improve the efficiency and effectiveness of your backlink strategy. However, it can cover everything from identifying backlinks and building relationships to contacting other websites.

However, obtaining a backlink is not completely in your power. After all, you need another website to agree to provide you with a link. Therefore, AI cannot identify and obtain backlinks for you automatically in an effective way.

We have outlined the most popular use cases of AI for backlink building. However, not all of these methods are recommended. In 2012, Google released their Penguin update, which transformed search results.

As part of a wider desire to improve their search results, Penguin punished websites that used black hat tactics. These tactics included inserting spammy links into unrelated content across the web. As a result, it enabled some websites to rank higher.

However, Penguin saw website traffic plummet for these websites. Moreover, by 2016, the update was integrated into Google’s core algorithm meaning it continues to have an increasing influence on web results. Therefore, before using AI for backlinks, it’s crucial to consider the potential pitfalls and adhere to Google’s policies.

Automatically generating backlinks using AI will harm your search rankings. This is because any use of automated programmes to build links violates Google’s policies.

Just think about why backlinks are used. When search engines were created, it was difficult to determine which content was better and therefore who should rank the highest.

However, Google’s co-founders had an idea. What if search engines could count the number of times a website links to a piece of content? It would follow the same principles of academic research. The more times something is cited, the more valuable it is likely to be because other experts believe it is valuable.

Yet, if anyone can use AI to automatically generate backlinks then that value signal is lost.

To illustrate, we tested an AI backlink builder from Small SEO Tools, which promises to generate numerous “quality backlinks” in seconds. Sounds great, right?

So, we asked it to build backlinks for a test website that specialises in longevity science. We found it generated almost 100 backlinks in less than 5 minutes. Brilliant! With this efficiency, it would surely be only a matter of time before it was ranking highly in search results.

However, the links were of poor quality; one redirected to a page about computer programming, and another to a high-traffic website with no relevance to longevity science.

Such links may inflate your domain authority superficially, but they won’t help you rank highly on Google search results.

Finding backlink opportunities can take time. Typically, this includes finding:

  • Who your competitors are linking to
  • Websites within your niche
  • High-traffic pages relevant to your content
  • Articles with broken links that could be replaced with yours

However, AI-powered tools can save you from this time-consuming task. For instance, imagine your website sells biological age trackers. Consequently, your website content includes articles such as the most effective fasting methods and how NMN can help your longevity.

To effectively identify and build backlinks, consider using tools like SEMrush. SEMrush offers AI-powered solutions that simplify the discovery of high-quality backlink opportunities.

For instance, SEMrush Copilot AI automatically evaluates your backlink health and provides recommendations. It identifies lost and missing backlinks, along with their domain authority scores. This ensures your backlink strategy remains current. Additionally, SEMrush’s backlink analytics tool compares your profile with your competitors. This highlights potential link sources across topics such as longevity science and nutrition.

Utilising AI for backlink outreach can help you save time when reaching out to websites in your niche. For example, imagine you sell continuous glucose monitors (CGMs) for health optimisation. You have one article that explains interest in CGM’s has soared 200%. It’s a great resource for websites that discuss health trends.

AI tools such as SmartWriter can help. They can swiftly comprehend the context of target blogs. For example, you may want to get a link from a company that has an article about digital solutions for gut health. You notice one of their suggestions is CGM’s but it doesn’t emphasise how it’s trending amongst consumers.

SmartWriter can analyse this content rapidly. It then creates personalised outreach messages that reference specific topics from the blog. These messages are designed to resonate with the author and help you build a relationship.

Moreover, this AI for backlinks tool can outline how your content complements the website’s article and offers new insights. Using a personalised and targeted approach increases your chances of successfully securing valuable backlinks.

Unfortunately, these tools won’t find backlink opportunities for you. So, you will need to combine them with other AI tools in this list.

It’s common to spend hours finding the ideal websites to reach out to, only to get no response. Naturally, this can be disheartening.

However, tools such as rocketcontents can help match you to other websites in your niche. Think of it like a dating website for backlinks. You need to input details such as your niche, industry and what you are looking for in a partner. The platform then matches you to other websites. Subsequently, you can contact each other and discuss exchanging backlinks.

However, be warned that “excessive link exchanges” violate Google’s spam policies. Moreover, while this may help you build some links, it’s unlikely that established websites will be willing to exchange links with you unless you have a similarly high domain authority.

ChatGPT can help you from brainstorming to outreach

When looking to use AI for backlinks, it can be easy to overlook the most basic steps. This includes researching your niche for potential websites. ChatGPT can be a good starting point.

For example, imagine you sell weight training equipment. Most of your content should be about different types of weight training to target specific areas of your body. However, such insights are niche and not necessarily suitable for large publications.

Therefore, you can use ChatGPT to brainstorm ideas, analyse content and write outreach emails. However, using ChatGPT for backlinks has its limitations.

If you use AI for backlinks, you will likely need multiple systems. Moreover, you will need to undertake several manual tasks. This can take time and distract from your goal of building links.

Therefore, you can consider using an AI-powered workflow tool. For instance, AirOps can help you automate several tasks. This includes analysing your content for semantic meaning so you can build internal links more effectively. This ensures your internal linking structure is optimised, sending positive signals to search engines.

Moreover, from a backlink perspective, it can analyse target websites to extract contact information before crafting an email and sending it. Subsequently, it can help you monitor your responses.

However, you will still need to give these AI workflow tools which websites and articles you want to target. So, it’s a time saver but you will still need to do the work.

AI for backlinks will change in the future

In the future, backlinks are expected to decrease in significance. Although they will retain a role, Google’s AI algorithms will become more sophisticated.

We are moving towards a future where Google’s search bots can assess content quality more effectively by comprehensively understanding and comparing it with similar content. Additionally, they will consider other factors such as authority on third-party platforms like social media.

Moreover, how search engines work is changing. For example, AI Overviews will aggregate and provide specific answers to user queries without needing to click on a link.

This means how SEO works will change, with a greater focus on content that provides unique insights rather than backlinks. Therefore, it’s important to understand how you optimise for AI Overviews.

So, it’s unlikely we will ever need a fully automated AI tool for backlinks. More importantly, even if one is built it won’t be effective. Just like the AI backlink tools today, these tools will give you spam links and hurt your search rankings.

After all, would you be happy for a random website to access your site and insert a promotional link to themselves? It’s like someone putting up a poster on the side of your house without permission!

Building backlinks requires significant time and effort. Even when employing SEO services or expert backlink builders, many resort to Blackhat tactics due to the absence of shortcuts. Instead, approach your backlink-building process akin to PR. Emphasise networking and promotion over mere link acquisition. While this approach will take longer, the results are worth it.


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