Health Industry Marketing

In the world of holistic health, frustration grows among practitioners due to misconceptions. Our report delves into holistic health trends. Examining online data, we uncover a stable yet misunderstood trend. We unpack what people are really looking for and how the industry can respond

Embark on a journey to optimal well-being with Tally Health, a game-changer in personalised health solutions. With a waitlist boasting 270,000 eager individuals, Tally Health unveils the mysteries of your biological age through its cutting-edge TallyAge clock. Imagine knowing the true age of your body and receiving customised lifestyle recommendations, backed by the scientific expertise of Harvard geneticist Dr. David Sinclair. We explore who they are and why they have become so popular

We examine the approach healthcare companies need to take to ensure minorities do not miss out on critical healthcare. The importance of digital marketing communications needs to be better understood.

In this report we analyse how the NMN supplement industry has been growing. We analyse search engine data to understand consumer interests and the causes of it.

Misinformation is like a virus that has infected social media platforms, spreading far and wide with alarming speed. It is often blamed on people’s inability to analyse information correctly. But a new study from USC and Yale has revealed a deeper problem. The very structure of these platforms is driving the habitual sharing of fake news on social media, with users giving little consideration to accuracy. This begs the question: how can we tackle misinformation effectively?

Recent years have seen a growth in health empowerment. People are taking at-home tests to detect potential health issues early and make interventions. Whilst most of the media attention has focused on wearables, health optimisation testing has grown in popularity. Yet for many of these companies, their struggle lies in attracting a wider audience to their offering.

Many companies utilise their websites for selling products and event tickets, and RAAD festival is no exception. Established in 2016 and organised by the Coalition for Radical Life Extension, RAADfest stands as the world’s largest annual gathering dedicated to the pursuit of super-longevity. However, a surprising fact limits their organic search traffic which impacts their ticket sales.

Healthylongevity.clinic is on the first page of Google for the longtail keyword “best longevity clinics in the world.” This is a strong claim, with the potential to generate high search traffic in the future if they stay on the first page.

Many health companies employ PR strategies to create a buzz around their offerings, a savvy approach that undoubtedly generates short-term awareness. However, relying solely on PR is insufficient for consistently drawing organic traffic to your mission and improving website visibility in search results.

The global Longevity Economy reached £17 trillion in 2019 and is projected to reach £27 trillion by 2026. Investors are keen to tap into this rapid growth, but there’s a significant challenge at play. Many investors are adhering to traditional investment approaches and missing out on massive opportunities by neglecting digital marketing for investment firms.

The future of healthcare holds exhilarating promises. The approaching transformation could become a revolutionary era for humankind, and the role healthcare marketing services play in bringing this to fruition cannot be overstated.

There is an urgent need for a shift in the current healthcare system. One way of addressing this issue might be surprising. This article will illustrate the benefits of content marketing and how influencer marketing can significantly contribute to bringing about a significant shift.

Swiss biotech startup KetoSwiss has secured $4.8 million in total funding through its pre-series A round. Like many fellow biotech startups, they will need to continue to raise their profile and engage potential future investors and the wider public. This is were SEO plays an important role.

Many science-led companies struggle to be seen online as they are leading with their research appealing to the research community instead of the end consumer. NOVOS labs are different. They place geroscience at the core of its products, but market it in a simple way.

“Survival rates for chronic conditions across all developed countries are inconsistent”, Ben argues. He leans forward. He is intent on explaining why he does what he does. This is not a job. It is a mission.

In 2016, following years of research into the development of new drug species in skin cells, Carrie decided to set up LightOx. The company is on a mission to fight mouth-cancer using many of the chemicals previously developed in her research.

80% of health apps were unsafe and medical device regulations were inadequate. It was clear something needed to change. Somebody needed to ensure that digital health could reach its potential safely and drive the ethical healthcare agenda. Read the interview with Liz, Founder and CEO of ORCHA.

What is branding in marketing? We interview Stephen McCain, former Olympian to explore his mindset and what we can learn about marketing and branding from a man who has reached heights very few ever will. As it turned out, there was a lot to learn…

We interview Eric Leire, the CEO of Genflow Biosciences. Genflow is on a mission to develop therapeutics that can halt or slow down the ageing process. Discover how he is revolutionising health in this honest and open interview. Eric is a gamechanger and does not hold back in outlining what needs to be done.

NG Bio is disrupting the traditional biotech/investment model by bringing a team of experts to work alongside organisations to help them scale. However, to be successful, it is critical that people hear about them and the organisations they work with. After all, the more visible an organisation is, the more valuable it is. Discover what NG Bio are doing to build trust and improve their online marketing visibility.

Social Listening is a way of analysing what people say about your business. We discovered huge polarisation amongst people and some shocking things that were said about the healthcare industry.

Using our social listening machine, we set out to discover what people had to say about “human longevity” and the organisations that perform longevity research. Our findings showed the longevity industry has many trust issues it needs to solve. The answer may lie with rebranding.