The next tech revolution has commenced. Chat GPT is taking the world by storm and has the potential to transform how marketers target consumers. This could bring predictive marketing to a new level. Should we be scared?
Quiet Mark is fighting the world’s second largest pollutant killer. It harms millions of people every year. We talk to Quiet Mark, CMO, Simon Gosling about how he is helping to power the mission through a powerful 360 strategy for online marketing.
The last 10 years have seen an explosion in the use of data. What was once the preserve of academic institutions, laboratories and bookmakers, is now everywhere. For every good news story, there has been controversy. From alleged political hijacking of election campaigns to growing mistrust of marketing with social media, organisations need to ask themselves how they should be leveraging data. Ethical health brands need to take a lead
Despite their apparent arrogance and their dismissive attitudes, humans still love cats. They make movies about them, treat them like a member of the family and apparently love them so much they would rather they live longer than their own husband. Well, that is one interpretation of the data if you don’t analyse it through cognitive science…
If you took data insights at face value, you would have good reason to leave the Preventative Health industry faster than Usain Bolt can run the 100m. Using our digital ecosystem machines here at Antlerzz, we discovered there were approximately 210 Google searches for “preventative health” per month in the UK only. In comparison 40.5k confused people searched for “carrots”, seemingly unaware of what they are. If Carrots are this popular in comparison to Preventative Health, is it time to abandon the industry?
In an age of growing competition across the digital ecosystem, understanding the target user and your audience is becoming increasingly more important for organisations. Most organisations fail when building user personas. It’s not “what” people are that is important. It’s understanding the audience’s “why” that is crucial to understand.