Social Media

How to Build a Social Media Strategy That Actually Delivers Results

How to Build a Social Media Strategy That Actually Delivers Results

I bet you want a quick solution. A social media strategy that is fast, painless and makes you rich. “Show me the money” you scream in true Jerry Maquire fashion. All you need is a bulletproof social strategy. A bit like the genius strategy Chandler from Friends invented when he concocted a story about being transferred with work to Yemen. It was brilliant as it meant…

The Ultimate guide to AI and social media: Why the revolution will be different to what the “experts” say

The Ultimate guide to AI and social media: Why the revolution will be different to what the “experts” say

In May 1876, Alexander Graham Bell delivered the first public demonstration of the telephone to the world, standing in front of the American Academy of Arts and Sciences. He was left “surprised to be greeted by a hearty round of applause (which was) an unusual thing (that had never) happened before (at the academy).” Over 140 years later, you are unlikely to get such a reaction to using a phone…

The real reason why fake news spreads like wildfire on social media

The real reason why fake news spreads like wildfire on social media

Misinformation is like a virus that has infected social media platforms, spreading far and wide with alarming speed. It is often blamed on people’s inability to analyse information correctly. But a new study from USC and Yale has revealed a deeper problem. The very structure of these platforms is driving the habitual sharing of fake news on social media, with users giving little consideration to accuracy. This begs the question: how can we tackle misinformation effectively?