AI content statistics show a rising but concerning trend

Key Takeaways

  • Rapid growth in AI text generation: Since the launch of ChatGPT, interest in AI-generated content has surged, with global growth of 64% from June 2022 to June 2024.
  • Spike in demand for AI content detection tools: There has been a dramatic increase in searches for AI content detection tools, with global interest rising by 256% in 6 months in 2024.
  • Increased use of paraphrasing tools in the UK: Interest in paraphrasing tools in the UK jumped 900% in 18 months.
  • Millennials are more likely to hide AI content: In both the US and the UK, the 35 to 44-year-old age group shows the highest interest in using paraphrasing tools to conceal AI-generated content.
  • Low concern for AI risks: Despite the rise in AI content generation, there is minimal interest in the potential risks. Concern for all types of risks associated with AI, including non-content risks, was only 4.8% of the interest in AI text generation in the US.

ChatGPT transformed content creation

The launch of ChatGPT in November 2022, transformed people’s perspectives on content creation. Predictions emerged that AI would soon replace a specialised skill. There was no need for journalists, bloggers or SEOs – ChatGPT could do it all. But, do people really believe that?  After all, all those fields require more than generating generic information. Our AI content statistics certainly suggest so.

As a digital marketing agency for health brands, Antlerzz collects and monitors online trends. A key focus for us is the emergence of AI and how it will impact the future of search. Our AI content data reveals surprising insights into human behaviours indicating the content creation industry is fast changing and not necessarily for the better.

Global surge in AI text generation: AI content statistics reveal 64% growth

Over 2 years (June 2022 to June 2024), interest in generating content through the use of AI has grown rapidly:

  • In the US it grew 317%
  • In the UK it grew 315%

However, this predates the launch of ChatGPT. Consequently, interest in AI text generation was almost non-existent 2 years ago. Consequently, we investigated if interest has grown after ChatGPT’s launch. So, since January 2023, one month after the launch, our AI content statistics reveal:

  • 50% increase in the US
  • 54% increase in the UK
  • 64% increase globally

Our AI content statistics show a rising interest in AI content detection is a global phenomenon

We can also see a dramatic increase in people looking for AI content detection tools. Over a one-year period (June 2023 to June 2024) interest soared:

  • 6000% in the US
  • 5900% in the UK
  • 6200% globally

However, in June 2023 there was limited interest in content detection tools, meaning the percentage increases are inflated. So, we looked at interest over six months (December 2023 to June 2024) and our AI content stats showed interest has grown:

  • 105% in the US
  • 233% in the UK
  • 256% globally

So, we need to ask what is causing this rise in interest. Are more people aware that AI content shouldn’t be used? After all, Google has updated its spam policies meaning AI content can impact search rankings. Or are people using these tools to see if their AI content will pass AI detection tools like those used by Google?

UK interest in automatically paraphrasing content has jumped 900% since the launch of ChatGPT

With the rise in AI content, it’s not surprising to see there has also been a rapid increase in interest in the use of paraphrasing tools. Over 2 years (June 2022 to June 2024) AI content statistics show people are more interested in paraphrasing tools than ever:

  • In the US it grew 272%
  • In the UK there was limited interest

However, over the 18 months from ChatGPT’s launch our statistics for AI content show, interest has grown:

  • 0% in the US
  • 900% in the UK

Whilst the US has shown no growth in interest in paraphrasing tools since the launch of ChatGPT, this is more a reflection of the early adoption in the country rather than a lack of interest.

People are looking for AI content detectors because they want to hide their use of AI

It could be argued the surge in interest in AI detectors is due to a desire to uncover AI content rather than hide it. However, we found interest in AI content detection tools is:

  • 20% of the total interest in paraphrasing tools in the US
  • 37% of the total interest in paraphrasing tools in the UK

In short, paraphrasing tools are significantly more popular indicating people are looking to hide AI content.

The 35 to 44-year-old category looks to hide their AI content more than any other group

It’s easy to assume the desire to hide AI content is driven by young people at school and university. However, our AI content statistics found that was not the case.

In the US we can see the age groups looking for paraphrasing tools were:

  • 18-24: 31.3%
  • 25 to 34: 15.9%
  • 35 to 44: 37.8%
  • 45 to 54: 11.6%
  • 55 to 64: 3.4%

In the UK it was somewhat similar:

  • 18-24: 33.3%
  • 25 to 34: 14.1%%
  • 35 to 44: 50%
  • 45 to 54: 2.6%

AI content stats reveal a 680% rise in humanising AI-generated content 

This rapid increase in AI content has also seen more creative ways to hide how it was created. There are tools available that can humanise text, disguising the use of AI.

Our AI content stats found over two years (June 2022 to June 2024) interest in AI tools to humanise content:

  • Increased 6200% in the US
  • Grew 1900% in the UK

Over one year (June 2023 to June 2024):

  • Interest grew 680% in both the UK and US

Interest in all AI risks stands at only 4.8% of interest in AI text generation

To illustrate the lack of interest in the consequences of AI content we analysed how many people were concerned by it. Our AI content statistics found:

  • There was little to no interest in the risks of AI content

Therefore, we analysed how many people have concerns about AI overall. This goes beyond just AI content and will cover everything from data privacy to the future of the workplace. We discovered:

  • Interest in all AI risks was 4.8% of AI text generation interest in the US
  • Interest in all AI risks was 7.3% of AI text generation interest in the UK

AI content statistics shows multiple meanings

Commentary: What is the meaning behind our AI content statistics

The AI content statistics reveal a profound shift in how content is being created. At first glance, the rise in AI detection tools would suggest people want content to be authentic. After all, people like to engage with other people.

However, not everything is as it seems. There has been a rapid increase in interest in generating AI text. This of course is natural, given tools like ChatGPT are relatively new. They provide excitement as people want to know how well these AI tools work.

Yet, when we factor in the other trends, such as the increase in humanising and paraphrasing text, it would appear more people than ever want to use AI content to take shortcuts. More importantly, they have little to no regard for the risks. 

As search engines like Google start integrating AI tools within their search engines, we are likely to see a dramatic shift in search traffic. This will impact traditional search engine results. Consequently, it will be imperative to understand how you can rank in these new AI tools like Google’s AI Overviews.

However, using AI content will not help. Google wants original insights to continue developing its AI algorithms. After all, AI needs data and without original content that cannot happen.

Therefore, this lack of interest in the risks of AI content is a concern. While tools for paraphrasing and humanising text may help circumvent some AI detection tools, they are not a foolproof strategy.

In our research, we found AI detection tools are correct only 66% of the time. Since companies like Google will have considerably more advanced AI content detection tools, it’s unlikely they will help. 

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